Showing Off That Baby Blue

Now that she's been trademarked, it was really only a matter of time that she had her first photoshoot.

Beyoncé and Jay-Z have shared the first photos of their daughter, Blue Ivy Carter, on a tumblr they've created.

"We welcome you to share in our joy," the blog post says. "Thank you for respecting our privacy during this beautiful time in our lives."

We're a little bit weirded out that Blue Ivy is being rolled out like a new line of diet soda, but we can't deny that the picture of Jay-Z holding her is about the cutest thing we've seen all week.