Phelps Flakes Feed the Needy

The San Francisco Food Bank is benefitting from Kellogg’s Puritanism and Michael Phelps bong rip.

Kellogg’s dropped Olympic champion Michael Phelps’ endorsement contract because of the photo of him smoking from a bong. That meant they were left with thousands of pounds of Phelps Flakes they no longer wanted on supermarket shelves.

Instead, the 3,800 pounds of Frosted Flakes and Corn Flakes with the gold medal winner on the box were donated to the food bank.

“We do regularly see products with packages that are no longer desirable,” a spokeswoman at the food bank told the San Francisco Chronicle. “Though Kellogg’s and their star spokesman hit a patch of rough water, San Francisco’s hungry just got thrown a life preserver.”

“It’s [cereal] a tough item to get,” Paul Ash, executive director at the food bank, told the paper. “In the last six or eight years, it’s become very hard to get a hold of.”

Michael smokes some dope and Kellogg’s gives away two tons of cereal (not that we're complaining).

But Chris Brown’s record sales are up?

What’s up with that?

–Sasha Perl-Raver