Brüno’s Not-So-Discreet UK Premiere

Sascha Baron Cohen premiered his new movie, Brüno, in the UK on Wednesday while in character as the gay Austrian reporter.

Brüno told the Associated Press, “I like to slip in. You know, I don’t like to be noticed. You know, I’m not here to promote my film which is on July the 10th.”

This clearly explains why he marched into the premiere in a skimpy Buckingham Palace guard outfit with extremely tight leather daisy dukes and knee-high boots, followed by 20 men dressed in the same manner.

On the red carpet, Brüno was brimming with outrageous statements, including, “Brüno is going to be the most important documentary about a gay white guy since The Passion of the Christ.”

Reviews of the highly anticipated film are already trickling in, with the Evening Standard calling it “funnier, more offensive, and more outrageous than [all of Cohen’s previous work] put together.”

More outrageous than Borat? Wow, that is quite the feat!

Cohen’s wife, Isla Fisher (Confessions of a Shopaholic), also attended the premiere looking flawless as usual. We can only imagine what she thought of her husband’s outfit, but she probably appreciated how good his waxed legs looked.