It's deja vu at the box office this weekend, with Tim Burton's Alice in Wonderland dominating a pack of new releases.
Burton's Wonderland, which was last week's big winner, took in $17.5 million this past Friday, putting it on track to easily win the weekend with a likely earnings of $58 million.
Audiences have slipped down the rabbit hole, giving Tim Burton's Alice in Wonderland a record-breaking opening weekend.
The film took in $116.3 million, making it the highest-grossing opening weekend ever for a movie that wasn't released in either May, July or November. The number was also big enough to make Alice's opening the sixth highest debut overall.
Turns out people really just wanted to go crazy at the movies this week.
Last week's top box office film Shutter Island took in $6.8 million on Friday, setting it up to take the whole weekend and earn an additional $22 million when all is said and done.
This weekend's two new releases, Cop Out and The Crazies, aren't too far behind, however, with both taking in about $5.9 million on Friday.
It was a near shut out at the box office this past Friday.
Shutter Island, the latest Martin Scorsese and Leonardo DiCaprio collaboration, dominated the box office on Friday, taking in $14 million and putting it on track to best the pair's most successful film thus far, The Departed.
It may be President's Day weekend, but Valentine's Day is king of the box office.
Garry Marshall's ensemble rom-com took in $15 million on Friday, putting it on track to make over $50 million by the time all is said and done on Monday.
Avatar set itself up to the champ at the box office yet again this weekend as it took the top spot this past Friday for the seventh straight week, taking in another $7.3 million.
Rounding out the top three were a pair of new releases: Edge of Darkness brought in $5.7 million and When in Rome earned an estimated $4.4 million.
After a weekend of looking like it's popularity was waning, Avatar is back, taking the top spot at the box office on Friday.
Perhaps spurred on by last week's Golden Globes win, the sci-fi film added another $9 million to its total sales.
After weeks and weeks in the top spot, Avatar came in second place at the box office this Friday, the first day of the Martin Luther King Jr. holiday weekend.
Claiming the top spot was the Denzel Washington vehicle The Book of Eli, which grossed $11.7 million on Friday, besting Avatar's $10.5 million. Rounding out the top three was The Lovely Bones with $5.7 million.
Avatar is simply unstoppable.
Despite three new films being released this week, Avatar is leading at the box office this weekend and is expected to best Transformers: Revenge of the Fallen as the highest grossing film to be released in 2009.
It's already looking like 2010 is going to be a big year at the box office.
James Cameron's Avatar made $25 million on New Years Day, making its domestic total $308.8 million in 15 days. By comparison, it took Cameron's Titanic 44 days to break $300 million back in 1997.